SENSODYNE > SOCIAL

This was all about repurposing a tiny budget originally set aside for a set of web banners aimed at a younger, more apathetic audience who tend to ‘cope’ with sensitive teeth. (As opposed to dealing with the issue.) We used reversed stop-frame footage to bring a melted ice cream back to life, chill a perfect pint and restore a rank-looking coffee to its former glory – all to dramatise the fact our audience could love all these things, again, when they restored their teeth with Sensodyne.