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For American Football fans in Europe, NFL Game Pass is everything they need to stay immersed in the drama from across the pond. Our brief was produce a TV ad to harness the emotional benefit to having NFL Game Pass – to be broadcast on a host of sports channels across Europe as well as at the International Series games at Wembley and Twickenham; along with some social activity and an educational, 'Learn More' film to be published on the NFL website and a range of social channels.