I’ve been car designers, CEOs, sports fans, charity heads, master brewers, bankers, athletes, tech wizards and more. I even once pretended to be a genie of Swiss extraction– who lived in a nose spray.

Unearthing the smartest idea in response to a brief is the main buzz for a creative — but after 17 years in the industry I can tell you the thing I still enjoy most as a copywriter, is pretending to be someone else. To take on the voice of a brand or an individual and writing in the most convincing, most persuasive way. Be it through DM, social and film — to TVC, press and radio. I’ve pushed my imagination and joy of writing to solve all sorts of briefs, across all types of media, at lots of different agencies.

As for clients, here are more than a few off the top of my head: Honda / Microsoft / EE / WWF (pandas not wrestlers) / BT / BT Sport / BMW / Shell / NFL / Sony / GSK / International Olympic Committee / VISA / NSPCC / HSBC / American Express / John Lewis / EY / Now TV and many, many more.

nick81cooper@gmail.com / +44 7541 024 088