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Why strike a balance between work and life when they can be weaved together?
Work enabling more of the best things in life. And life, encouraging the best in you, at work. It’s the ultimate collaboration — and one that the young business leaders of today take advantage of by using Microsoft technology.
We took the contents of entrepreneur and global business leader, Sophie Lindblom’s world and built a humungous flat lay out of it, at Pinewood studios. It was a fun and impactful way to illustrate how everything in our life can fit perfectly together. As the master visual, this Film/TV spot spearheaded the Work X Life campaign across Europe.
The results for the film were astonishing. With 29 million LinkedIn impressions across 11 European markets, we achieved a Click Through Rate of 41%. That’s HUGE. The figure is usually less than 1%.
Also, the expected video completion rate is usually just 2%, but 30% of viewers watched our film to the end. This gave Microsoft a cost per lead that was 25% lower than the industry standard, engaged accounts resulted in 2.5x higher pipeline value and completion of product sales 25 days less than previous benchmarks.